<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://marketingforgrownups.org/p/the-cmo-job-is-turning-into-a-systems</loc><news:news><news:publication><news:name>Marketing for Grownups</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-05T21:54:05+00:00</news:publication_date><news:title>The CMO Job Is Turning Into a Systems Job</news:title></news:news></url></urlset>