Marketing for Grownups
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Bezos Sent Him Back to the Customer
A few uncomfortable conversations cost less than building an elegant answer to the wrong problem.
Aug 29
•
Matt Trifiro
1
The Room You're Not In
The people who decide whether to buy your product will do it without you there.
Aug 27
•
Matt Trifiro
2
1
What Open Source and Credit Cards Have in Common
In markets where rivals have to cooperate, the winner is whoever can't tilt the field.
Aug 24
•
Matt Trifiro
1
1
The Hidden Decision on Your Pricing Page
The hardest part of packaging is deciding when a customer has received enough value to pay more.
Aug 18
•
Matt Trifiro
3
1
Find Your Wedge
Look for the expense your customer is already paying, not the smallest slice of your vision.
Aug 17
•
Matt Trifiro
1
1
Filed Under Nothing
Buyers sort you into a category before they evaluate anything.
Aug 13
•
Matt Trifiro
1
1
Right Too Early
Being early and being wrong produce the same bank balance.
Aug 11
•
Matt Trifiro
2
1
Pick a Door. Any Door.
The market you enter determines the buyer you need, the story you tell, the metrics you watch, and the budget you burn.
Aug 8
•
Matt Trifiro
1
1
You Build the Market—or Inherit Someone Else’s
Why the strongest companies escape incumbent comparisons and set new measures of value.
Aug 6
•
Matt Trifiro
1
1
July 2026
The CMO Job Is Turning Into a Systems Job
The next marketing advantage won’t come from producing more campaigns. It’ll come from cleaner data, faster feedback loops, and better decisions.
Jul 5
•
Matt Trifiro
1
1
June 2026
AI Doesn’t Reward the Marketers Who Use It Most
AI turns clarity into leverage and confusion into forgettable output at scale.
Jun 30
•
Matt Trifiro
1
Designing Your Website for the Age of AI Agents
Your website used to be a persuasion surface for humans. Now, it's a reasoning surface for machines.
Jun 27
•
Matt Trifiro
1
1
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